Pay Per Click (PPC) Advertising

A Pay Per Click (PPC) Campaign is a popular way for attracting targeted visitors to a web site and converting them into buyers. Here, an advertiser needs to make payments for the ads published online solely based on the qualifying clicks.

This means payments need to made only when a visitor clicks on the advertisement to visit the web site or the landing page.


1. Define a budget. Define a budget for your PPC campaign as here as an advertiser you will have to make payments on the basis of number of clicks.

2. Make a list of keywords. The most important requirement for the success of any Pay Per Click campaign is selection of the right keywords. Only with the appropriate keywords one can promote an online business successfully through a PPC campaign.

3. Finalize keywords. Select targeted keywords with the help of different keywords tools such as Google Keywords tool, Word-tracker etc. You can hire a specialist teams of PPC experts to get your work done in a professional way.

4. Bid on the right keywords. Start bidding on the keywords that properly describe your online business, products or services to get conversions and generate good ROI (Return on investment).

5. Use separate keywords for different ads if there are multiple keywords related to the PPC management project. This will ensure higher clicks and higher conversion rate as well.


6. Create an attention-grabbing headline for your campaign. Even if the keywords have good ranking you won’t get many visitors if your ad is not appealing.

7. Create attractive ad copies. For successful PPC campaigns, the ad copies must be attractive and appealing to encourage viewers to buy your product. In fact, a compelling ad copy is must for any successful PPC campaign.

8. Create landing pages. Create unique landing page with good call to action features so that the visitor gets to see the product or service directly that you want to sell online.

9. Never fool visitors. As far as PPC campaigns are concerned, always tell the truth about your business or services. If visitors come to your site and don’t find the things as promised in the ad copy, it will lead to negative publicity for your site. You will end up spending a lot of money which won’t fetch you conversions.

10. Optimize PPC campaign regularly. For any online business, priority must be given to higher conversion rate rather than higher click-through-rate (CTR). So, optimize the ad copies along with the landing pages on a regular basis. This will ensure better and higher conversion rate.


11. Use more PPC search engines. To ensure more visitors and better conversions, run the PPC ads on more than one PPC search engines. This way more people will get to see your ad copies which in turn will get you more qualified clicks.

12. Follow Rules. Make sure your campaign follows the search engine rules as it’s not going to work if it doesn’t follow the rules. Hence read the rules, know them and follow them.

13. Hire Experienced Professionals for the success of a PPC campaign and hire an experienced team of dedicated professionals and campaign managers working in reputed PPC advertising companies to launch and maintain PPC campaigns, effectively.

14. Make a PPC management team. The PPC management team must be well trained one so that they can critically analyze response to the ad copies and make required changes if necessary.

There are various testing methods and tools which help you to evaluate the efficacy and success rate of your campaign. The PPC management team must be well versed in all these methods and tools to make a success of your campaign.

15. Monitor your campaign closely. Remember, it is you who is spending all the money on the campaign. Hence, you must ensure high ROI from it.

Yahoo Pay Per Click Advertising

Monitor the success rate of the campaign closely on a daily basis. Check the response to your ad copies periodically yourself to make sure your campaign is on target.

Contact Us: (For SEO & PPC Services)

Sushil Kumar Kushwaha ( PPC, SEO & SEM )

Email Us:

Mobile Number: +91 8447571958


Meta Tag Attributes and Values

What are Meta tags? We are asked this question all the time. Meta tags are snippets of informational code that have been located between your <HEAD> </HEAD>  tags that are a part of the HTML document you’ve generated.

There are two known styles/attributes that you’ll see for Meta tags. These are:

1. <META HTTP-EQUIV=”name” CONTENT=”content”>

2. <META NAME=”name” CONTENT=”content”>

In the mid 90s, Meta tags were developed to assist with the rapid growth of web pages. In the late 90’s there was a major occurrence. Many Webmasters, generally those who ran adult-orientated websites, began to abuse the use of Keyword Meta tags. Many unrelated keywords were placed on their sites in the Meta tag section, causing their pornographic sites to begin appearing in search results unrelated to topics such as “Smithsonian”.

Eventually the major search engines began discontinuing the use of Meta tags as major criteria for listing sites. Google had always ignored the use of Meta tags, and currently will only index Google Meta Tags. There are several searches that do read Meta tags in their own way. I have another article on Google Tags if you are looking for information specific to Google.

These meta tags can control the behavior of search engine crawling and indexing. The robots meta tag applies to all search engines, while the “googlebot” meta tag is specific to Google. The default values are “index, follow” (the same as “all”) and do not need to be specified.

We understand the following values (When specifying multiple values, separate them with a comma):
noindex: prevents the page from being indexed

nofollow: prevents the Googlebot from following links from this page

nosnippet: prevents a snippet from being shown in the search results

noodp: prevents the alternative description from the ODP/DMOZ from being used

noydir: prevents the alternative description from the Yahoo! Directory from being used

noarchive: prevents Google from showing the Cached link for a page.

noimageindex: lets you specify that you do not want your page to appear as the referring page for an image that appears in Google search results.

What do you mean by “noydir,noodp” in terms of  Meta Tag?

The noydir and noodp are Meta Robots commands that instruct search engine bots on how to handle the usage of data for your site in the Yahoo! Directory and the Open Directory Project/DMOZ Directory.The noydir command corresponds to the Yahoo! Directory and the noodp command correlates to DMOZ.

NOYDIR Explained:

When a site is listed in the Yahoo! Directory there is a title and description associated with that listing. So, Yahoo! started showing that title and description as the linking text and snippet text in the search engine results page (SERP) whenver that website would show up (most commonly only the homepage). The noydir command overrides this functionality and gives control back to the website owner to control the linking and snippet text in the SERPs via the Title tag and Meta Description tag on their website. By regaining this control you can adjust those fields whenever desired.

NOODP Explained:

The same functionality goes for the noodp command. However, this is directed at Google. Google partnered with ODP to power the Google Directory so if you website was listed in DMOZ then Google would pull that listing information as the linking and snippet text in the Google SERPs. The noodp overrides that functionality and give you control back.


The most common implementation is to do both commands simultaneously as in your question like such:

<meta name=”robots” content=”noydir,noodp” /> (content field order does not matter)

They can also be listed separately as such:

<meta name=”robots” content=”noydir” />
<meta name=”robots” content=”noodp” />

You can also direct the commands to the specific bots as such:

<meta name=”googlebot” content=”noodp” />
<meta name=”slurp” content=”noydir” />

The list of  Meta Tag Attributes: 

A.Recommended Tags:

1.Meta Content Language

2.Meta Content Type

3.Meta Description

4.Meta Language

B.Optional Tags:

1.Meta Author

2.Meta Copyright

3.Meta Designer

4.Meta Keywords

5.Meta Title

C. Non-Recommended Tags:

1.Meta Distribution

2.Meta Expires

3.Meta Generator

4.Meta Pragma No-Cache

5.Meta Publisher

6.Meta Rating

7.Meta Refresh

8.Meta Resource Type

9.Meta Revisit After

10.Meta Robots

11.Meta Subject

12. Meta Cache-Control

Search Engine Marketing & Search Engine Optimization

  • What is Search Engine Marketing?

SEM stands for “Search Engine Marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”

SEM is an umbrella term that covers two broad areas:

  1. Gaining traffic through free SEO efforts
  2. Gaining traffic through paid search advertising
  • What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

A. On-Page Optimization Tips:

1. URL Naming:
If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.

2. Title Tag:
Title tag, the first words that you place your keywords Place and after using the word can attract visitors.

3. Meta Description:
Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description and your website attract visitors do yo tour.

4. Meta Keywords:
Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank.

5. Use Alt Text for Image Optimization:
Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images.

6. Static URL:
Remember that all of your important pages should be short and static URLs.

7. Use Headings:
H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.

8. Valid HTML:
Use the W3C HTML validator on your page’s HTML is valid. A web page for more HTML errors will create not rank well in SERPS.

9. Robot. Txt:
Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.

10. Sitemap XML:
Create your XML Sitemap XML Sitemap using search engines crawl your pages.

11. Keep Your Body Text To Read
Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.

12. Internal Link
Internal link between the construction related posts.

B. Off-Page Optimization Tips:

1. Social Bookmarking

2. Directory Submission

3. Search Engine Submission

4. RSS Feed Submission

5. Forum Posting & Commenting

6. Blog Posting and Commenting

7. Press Release Submission

8. One-way Link Building

9. Social Networking Submission

10. Podcast Posting

11. Atom Posting

12. Classified Ads Posting

13. Video Posting

14. Article Submission