Search Engine Marketing & Search Engine Optimization

  • What is Search Engine Marketing?

SEM stands for “Search Engine Marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”

SEM is an umbrella term that covers two broad areas:

  1. Gaining traffic through free SEO efforts
  2. Gaining traffic through paid search advertising
  • What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

A. On-Page Optimization Tips:

1. URL Naming:
If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.

2. Title Tag:
Title tag, the first words that you place your keywords Place and after using the word can attract visitors.

3. Meta Description:
Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description and your website attract visitors do yo tour.

4. Meta Keywords:
Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank.

5. Use Alt Text for Image Optimization:
Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images.

6. Static URL:
Remember that all of your important pages should be short and static URLs.

7. Use Headings:
H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.

8. Valid HTML:
Use the W3C HTML validator on your page’s HTML is valid. A web page for more HTML errors will create not rank well in SERPS.

9. Robot. Txt:
Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.

10. Sitemap XML:
Create your XML Sitemap XML Sitemap using search engines crawl your pages.

11. Keep Your Body Text To Read
Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.

12. Internal Link
Internal link between the construction related posts.

B. Off-Page Optimization Tips:

1. Social Bookmarking

2. Directory Submission

3. Search Engine Submission

4. RSS Feed Submission

5. Forum Posting & Commenting

6. Blog Posting and Commenting

7. Press Release Submission

8. One-way Link Building

9. Social Networking Submission

10. Podcast Posting

11. Atom Posting

12. Classified Ads Posting

13. Video Posting

14. Article Submission